Prompt Craft

By Moh'd Khatib

Program
Outcomes
Curriculum
Enroll

Moh'd Khatib

Design Director

Learn practical AI workflows that transform how you create—from concept to delivery. Hands-on training for design teams who want speed without sacrificing craft. Live • Online + In-Person

6 Modules

hands-on sessions

12 hours

intensive training

30+ tools

covered in-depth

3x faster

design iteration speed (avg. reported)

Beginner →

proficient

What you'll learn

Experience the next level of performance with our carefully crafted features designed to elevate your workflow and maximize productivity. | Experience hands-on training with real projects, tools you can use immediately, and workflows that transform your creative output.

How it works

Live sessions, recorded modules, hands-on assignments. Minimal theory, maximum practice. Work on real projects with instructor feedback—without compromising design quality.

Program modules

Practical Skills

A focused curriculum built for immediate application.

AI Image Generation

Foundation

Master Midjourney, Flux, and DALL-E for concept
Prompt engineering frameworks that produce
Style consistency, brand alignment, and batch
Outcome: Generate campaign visuals in hours

AI Image Generation

Foundation

Master Midjourney, Flux, and DALL-E for concept
Prompt engineering frameworks that produce
Style consistency, brand alignment, and batch
Outcome: Generate campaign visuals in hours

AI Video & Motion

Production

Create video content with Kling, VEO, Runway, and ElevenLabs. From storyboards to final renders.
From storyboards to final renders.
Motion workflows that cut production time from weeks to days—without quality loss.

AI Video & Motion

Production

Create video content with Kling, VEO, Runway, and ElevenLabs. From storyboards to final renders.
From storyboards to final renders.
Motion workflows that cut production time from weeks to days—without quality loss.

Automation & Workflows

Efficiency

Build no-code automations with Make.com, n8n, and Zapier
Connect your design tools
automate exports
Create prompt libraries, style guides, and repeatable workflows for your team.

Automation & Workflows

Efficiency

Build no-code automations with Make.com, n8n, and Zapier
Connect your design tools
automate exports
Create prompt libraries, style guides, and repeatable workflows for your team.

Advanced Prompting

Mastery

Go beyond basics—structured prompting, chain-of-thought, and multi-modal techniques.
Build reusable prompt templates, style systems, and quality control frameworks.
Outcome: Consistent, high-quality AI output that matches your creative vision.

Advanced Prompting

Mastery

Go beyond basics—structured prompting, chain-of-thought, and multi-modal techniques.
Build reusable prompt templates, style systems, and quality control frameworks.
Outcome: Consistent, high-quality AI output that matches your creative vision.

See It In Action

Watch real examples of AI-transformed workflows—from concept sketches to final deliverables. See how designers apply these techniques to actual projects with professional polish.

Curriculum

What you'll master

Hands-on skills, tool mastery, and workflow optimization that transforms your creative output.

Tool mastery

Master the essential AI design tools: Midjourney, Flux, ChatGPT, Claude, Runway, Kling, VEO, ElevenLabs, and automation platforms. Learn when and how to use each.

Workflow integration

Connect AI tools into seamless workflows: from ideation to delivery, with quality control and team alignment built in.

Your Instructor

25+ years design leadership

Experience

Led AI transformation at Carrefour, Housing Bank, and government agencies. Built systems that delivered +14% revenue and 99% CSAT.

Abu Dhabi Media Company
Majid Al Futtaim
Leo Burnette
Memac Ogilvy

Experience

Led AI transformation at Carrefour, Housing Bank, and government agencies. Built systems that delivered +14% revenue and 99% CSAT.

Abu Dhabi Media Company
Majid Al Futtaim
Leo Burnette
Memac Ogilvy

Recognition

Design leader who bridges creative craft and AI engineering. Trained teams across GCC, Europe, and US.

Coca Cola
Netflix
Rolls Royce
Carrefour
National Geographic
Emirates Palace (Kempenski)

Recognition

Design leader who bridges creative craft and AI engineering. Trained teams across GCC, Europe, and US.

Coca Cola
Netflix
Rolls Royce
Carrefour
National Geographic
Emirates Palace (Kempenski)

Enroll

Secure your spot

Join the next cohort of design professionals mastering AI tools. Limited seats for personalized instruction and feedback.

Next session: [DATE]. Live online with recordings. Individual and team packages available. Detailed curriculum available on request.

Enroll now
Testimonials
Syllabus