Every campaign starts from scratch
Strategy, routes, assets, adaptations — rebuilt each time, at agency prices and agency timelines.
The 7-Day AI Campaign Sprint
One brief in. A full campaign system out. Seven days.
For agencies, retail/ecommerce teams, and marketing leaders who need campaign assets faster without sacrificing taste, control, or brand consistency.
One campaign brief becomes a polished multi-format asset pack plus a reusable AI-assisted production workflow your team keeps — built on creative operations proven at enterprise retail scale.
Built from AI-assisted creative operations work at Carrefour / Majid Al Futtaim, where campaign and landing-page production was compressed from roughly two weeks to under nine hours.
~2 weeks → under 9 hours
Campaign & landing-page turnaround at Carrefour (Majid Al Futtaim)
Under 2 hours
Recurring weekly promo production, down from days
25+ years
Advertising, creative direction, UX/CX & digital transformation
7 days
Brief to full campaign system, delivered
Built from AI-assisted creative operations work at Carrefour / Majid Al Futtaim, where campaign and landing-page production was compressed from roughly two weeks to under nine hours.
The Problem
Your campaigns aren't slow because your team is slow.
They're slow because production runs on handoffs — briefs, decks, revisions, resizes, approvals, and version chaos. Every campaign starts from zero. AI tools alone don't fix this. A production system does.
AI experiments, no operating system
Teams are testing tools in isolation. Outputs are inconsistent, off-brand, and impossible to scale.
Speed pressure vs. quality standards
Retail calendars, promo cycles, and seasonal peaks don't wait for two-week production loops.
The Shift
From two-week production loops to same-day output.
Traditional production
Brief
Deck
Concept review
Design
Revisions
Adaptations
Approvals
Delivery
- Brief
- Deck
- Concept review
- Design
- Revisions
- Adaptations
- Approvals
- Delivery
AI-assisted creative operations
Brief
System setup
Routes
Full asset pack
Delivery
- Brief
- System setup
- Routes
- Full asset pack
- Delivery
This is the operating model I built at Carrefour (Majid Al Futtaim). The sprint installs a version of it around your brand.
The Offer
The 7-Day AI Campaign Sprint
A fixed-scope, fixed-timeline engagement. You bring one real campaign brief — a launch, a seasonal push, a promo cycle. Over seven days, I direct the strategy, build the creative routes, produce the full asset pack in Arabic and English, and hand over the AI-assisted workflow that made it — documented, mapped, and reusable by your team.
You get two things: a campaign you can run immediately, and a production system you keep.
What You Get
Everything ships. Nothing stays theoretical.
Campaign strategy & creative direction
Positioning, message architecture, and a clear creative rationale — not just outputs.
2–3 campaign routes
Distinct visual directions to choose from, each with a defined look, tone, and system logic.
20–30 static campaign assets
Key visuals adapted across formats — feed, story, banner, in-store-ready layouts.
Arabic & English copy variants
Captions and campaign copy written for the region, not translated as an afterthought.
2–3 reel directions
Short-form video directions and prompts, ready for your production or AI pipeline.
AI prompt library
The exact image and video prompts behind the campaign — organized, labeled, reusable.
Notion content & workflow board
Your campaign, assets, and process in one structured, hand-over-ready workspace.
Reusable production workflow map
A documented system your team runs for the next campaign — and the one after.
Debrief & next-step recommendation
A working session on what to scale, what to systematize, and where AI fits next.
How It Works
Seven days, zero ambiguity.
- 1
Day 1
Brief & system setup
Deep-dive on your brief, brand, market, and constraints. I configure the AI production stack around your brand world.
- 2
Day 2
Strategy & routes
Campaign strategy locked. 2–3 creative routes developed and shared for direction.
- 3
Day 3
Route selection & system build
You pick a route. I build the visual system, prompt library, and production templates.
- 4–5
Day 4–5
Full production
The complete asset pack is produced: statics, adaptations, AR/EN copy, reel directions.
- 6
Day 6
Refinement & packaging
One structured revision round. Assets finalized, workflow documented in Notion.
- 7
Day 7
Handover & debrief
Full delivery, workflow walkthrough, and a concrete recommendation for what to systematize next.
One revision round is built in. Scope is fixed on purpose — that's what makes seven days honest.
Fit Check
Built for teams who ship.
This is for you if
- You run an agency, marketing team, or brand in GCC/MENA and campaign production is your bottleneck.
- You have a real campaign coming — launch, season, promo cycle — and a brief (or the makings of one).
- You want your team to keep a working AI production system, not a slide deck about one.
- You can make decisions inside a 7-day window.
This isn't for you if
- You're looking for a one-off cheap design gig.
- You want AI hype, experiments, or a tools workshop with no shipped output.
- You have no campaign, no brief, and no decision-maker available this quarter.
- You need six stakeholder rounds per asset — the sprint's speed depends on fast, senior decisions.
What a Sprint Produces
One brief becomes a system, not a folder of files.
1:1 Feed × 8
9:16 Story × 8
Banner set × 6
Key Visual
One brief→ full system
AR/EN copy variants
Reel directions × 3
Prompt library
Notion workflow board
Structure shown; visuals from your sprint are built entirely around your brand. Sample sprint outputs available on the fit call.
Why Mohamed
Twenty-five years in the work. Not adjacent to it.
I'm Mohamed Khatib — Director of AI & Creative Technology, based in Amman, working across the GCC and MENA. My background spans advertising, art direction, creative direction, UX/CX, product design, design systems, and digital transformation — 25+ years of shipping campaigns and building the operations behind them.
At Carrefour (Majid Al Futtaim), I built AI-assisted creative operations that cut campaign and landing-page turnaround from around two weeks to under nine hours, and reduced recurring weekly promo production to under two hours. The sprint packages that operating model into something your team can own in a week.
I don't sell tools. I build production systems — with the creative judgment to make what comes out of them worth shipping.
Portrait — replace in /public/portrait.jpg
Mohamed Khatib · Director of AI & Creative Technology · Amman, Jordan · Working across GCC / MENA
Investment
Fixed scope. Fixed price. No surprises.
First two founding/case-study sprint slots are available at $3,500. Standard sprint starts at $4,500.
Standard Sprint
$4,500
The full 7-day sprint: strategy, routes, 20–30 assets, AR/EN copy, reel directions, prompt library, Notion workflow, debrief.
Book a fit callFounding Client
$3,500
Same full sprint. In exchange: a documented case study and a testimonial if — and only if — the results earn one. Limited to the first two clients.
Claim a founding spot2 founding spots total. Availability confirmed on the call.
Enterprise / Agency White-Label
from $6,000
For GCC enterprise teams and agencies delivering under their own brand: extended scope, team enablement, and white-label handover.
Discuss enterprise scopeEvery engagement starts with a 20-minute fit call. If the sprint isn't the right instrument for your situation, I'll say so.
Questions
Straight answers.
Next Step
Bring the brief. Leave with a system.
Two ways to start — pick whichever is lighter for you.
Prefer to talk it through? Book a focused 20-minute fit call.
Prefer email? Send a note to hello@mohdkhatib.com