Practical training for design teams who want 10x speed without sacrificing craft. Learn the exact AI workflows that cut Carrefour's campaign time from 2 weeks to 9 hours.
Join Next Cohort — June 2026
View Curriculum
Program modules
What You'll Master
Hands-on skills with real projects, tools you can use immediately, and workflows that transform your creative output.
AI Image Generation
Master Midjourney, Flux, and DALL-E for stunning visuals. Learn prompt engineering that delivers consistent, brand-aligned results.
AI Video & Motion
Create cinematic sequences with Runway, Kling, and VEO. From concept to final cut with AI-assisted storyboarding.
Automation & Workflows
Connect AI tools into seamless pipelines. Automate repetitive tasks and focus on creative decisions.
Advanced Prompting
Go beyond basic prompts. Learn frameworks for complex, multi-step AI operations with quality control built in.
ChatGPT & Claude
Leverage LLMs for copy, strategy, code, and creative direction. Integrate AI assistants into your workflow.
Voice & Audio
Create professional voiceovers and audio with ElevenLabs. Add narration and sound design without a studio.
See It In Action
Watch real examples of AI-transformed workflows—from concept sketches to final deliverables. See how designers apply these techniques to actual projects with professional polish.
Tools
Tools You'll Master
Industry-standard AI tools integrated into cohesive workflows
Program modules
Program Curriculum
4-week intensive designed for immediate application
Week 1: Foundation
Ran blended workshops (in-person + online) to operationalize AI inside daily sales workflows.
Tool selection framework
Prompt engineering basics
Setting up your AI stack
Quality control systems
AI Video & Motion
Ran blended workshops (in-person + online) to operationalize AI inside daily sales workflows.
Tool selection framework
Prompt engineering basics
Setting up your AI stack
Quality control systems
Your Instructor
Former Design Lead at Carrefour (Majid Al Futtaim), where AI-assisted workflows cut campaign turnaround from 2 weeks to 9 hours and drove +14% YoY online revenue growth.
Your Instructor
Former Design Lead at Carrefour (Majid Al Futtaim), where AI-assisted workflows cut campaign turnaround from 2 weeks to 9 hours and drove +14% YoY online revenue growth.
Your Instructor
Former Design Lead at Carrefour (Majid Al Futtaim), where AI-assisted workflows cut campaign turnaround from 2 weeks to 9 hours and drove +14% YoY online revenue growth.
Your Instructor
25+ years of design leadership, now focused on AI-enablement
Former Design Lead at Carrefour (Majid Al Futtaim), where AI-assisted workflows cut campaign turnaround from 2 weeks to 9 hours and drove +14% YoY online revenue growth. Previously Senior Art Director at Leo Burnett Dubai, Executive Creative Director at Kharabeesh, and design lead for Saudi Government digital services achieving 99% CSAT.
25+
Years Experience
99%
CSAT Score
+38%
Revenue Growth
Experience
Led AI transformation at Carrefour, Housing Bank, and government agencies. Built systems that delivered +14% revenue and 99% CSAT.
© 2026 PromptCraft by Moh'd Khatib. All rights reserved.
Built with AI. For designers, by designers.