Raising the design bar with practical AI
What I do
Design direction that combines taste and execution: strategy, team leadership, quality systems, delivery rituals, and practical AI enablement that actually sticks.
How I work
Calm, high-clarity execution. Minimal meetings, strong artifacts, fast iteration loops, and measurable outcomes—without compromising design quality.
Housing Bank — AI Sales Enablement
AI Coach
Ran blended workshops (in-person + online) to operationalize AI inside daily sales workflows.
Automation mindset + Make.com: reduced repetitive work and improved consistency.
Prompt engineering (ChatGPT), AI avatars (HeyGen), and copy systems (Copy.ai) for outreach quality.
Outcome: +38% revenue/targets in 6 months (client-reported) + operational cost reduction.
Unikom (ServiceNow Partner) — UX Lead for Saudi Ministries
UX / CX Lead
Transformed constrained ServiceNow experiences into branded, user-friendly journeys.
Ran workshops, interviews, and journey mapping; prototyped and validated iterative improvements.
Introduced advanced prototyping experiments (3D/AR) where it improved clarity and engagement.
Outcome: 99% CSAT (year one) and strong client growth (reported).
Memac Ogilvy Abu Dhabi — Pitch & Creative Leadership
Senior Art Director
Led rapid design sprints for major pitches and launches across culture, sports, and banking.
Coached junior designers, raised craft standards, and improved iteration velocity under tight timelines.
Outcome: multiple account wins/retentions including cultural initiatives, MMA launch, and banking.
2025 AI Video Reel
A curated reel of my 2025 AI video work—concept-to-final shots, built with a director’s eye and a designer’s discipline. I combine storyboards, styleframes, motion, and sound into short cinematic sequences that feel intentional, on-brand, and production-ready.
Capabilities
How I create leverage
Leadership systems, delivery rhythms, and practical AI adoption that turns quality into speed.
Ownership & delivery
I take end-to-end ownership of what’s in my scope—clarifying decisions, raising the quality bar, aligning stakeholders, and closing loops until it ships and performs.
AI-assisted workflows
Practical AI adoption: standards, playbooks, automation, and prototyping that turns chaos into repeatable speed.
Credibility
Selected companies & brands
Contact
Let’s talk
If you’re hiring a Design Director / Head of Product Design—or want a short, high-impact audit of team quality and workflow speed—email me.
Prefer remote/hybrid. Open to GCC / Europe / US. Detailed case artifacts available on request (NDA-friendly).